问问任何一位销售专家，他们工作中最大的挑战是什么? 你很可能会听到, its excessive administration 任务 that is one of the biggest challenges facing them. 好像这还不够似的, they spend majority of their time performing routine and repetitive activities that have nothing to do with sales. And that means it can seem impossible to find the time they need to plan for products or improve existing processes.
How Personalization in sales is proving helpful for organizations
不管我们接受与否, personalized sales experience and highly targeted campaigns are proving helpful for organizations. But having legacy reporting capabilities will not suffice for getting hold over the performance. So what is holding the organizations back when it comes to improving sales performance? 达到客户满意和回报客户旅程, 组织需要添加一些，并在需要的地方添加一些.
Legacy processes do more harm than good because they are not built for the digital age demands; as a result, 他们在转变销售过程中的作用非常有限. In order to keep up with the ever-changing needs of today’s millennial customers, sales professionals should be invested with capabilities that can enhance relationship with them. CRMs to some extent have provided some level of automation that organizations have come to rely on.
CRMs do make it easy for an organization to build lasting customer relationships. 不幸的是, sales teams spend up to 80% of their time trying to make sense out of an incomplete view of individual customers from CRMs. 正如我们所见, 销售格局已经发生了变化, conventional CRMs are simply unable to meet the needs that today’s businesses demand.
How Salesforce helps capitalize on the digital transformation initiatives
If as an organization you are looking to capitalize on the digital transformation initiatives to adapt to evolving customer needs and expectations, then you should invest in a CRM that offers a platform that can create customer value. 但是您将看到有许多crm, with similar functionalities aimed at solving customer problems. If an integrated CRM is all you are looking for, look no further than the Salesforce sales cloud. This integrated CRM empowers sales team so that they can focus on what they are best at doing instead of spending time on managing activities that have nothing to do with sales.
当涉及到获取账户的可见性时, 联系人, 机会和工作任务, sales teams often struggle because they cannot do it from a single place. But thanks to Salesforce now sales teams can do all these activities and more from a single place. Fast decision making has become a business imperative but this possible only when they have a 360-degree view of customer information, with Salesforce it is possible to have a 360-degree view of the customer.
What is more is that sales teams can have access to every detail that’s tied to a lead including individual account, 联系, 任务, 事件, and opportunities that way giving a 340-degree view of the customer. Often social media has mine of information when tapped can give further insights about the customer, 这就是Salesforce所做的, it integrates information from social media and Emails to nurture leads.
Moreover, it is easy to use because it has a user interface that is as simple as a website. Also it can be accessed from anywhere; users can collaborate with colleagues in real-time. What makes it apart from similar applications is that it is a cloud-based CRM and that means organizations don’t have to worry about managing hardware infrastructure.
More organizations are discovering how Salesforce enables them to tackle the challenge of building customer relationships.
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